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Monday, October 23, 2006

Another interesting interaction with an advertising network...

So as you may know, all my offers come from various advertising networks, who tell me how much they will pay me which determines how much I can pay you, and this is all set out in advance. It's rare that I have to change the payout on an offer, because this usually is all known beforehand.

So you can imagine I was very surprised to receive an email from a rep from the CCR company (they of the no-scrub offers I was so excited about) telling me that they would not be able to pay me the rate on those that they had said before, and at that rate they were actually losing money. He quoted me a rate about 1/3 lower and said "at this rate we will be breaking even" and to let him know if I wanted to keep running them at this new rate. (Which means of course that eventually they would have cut the rate even further in order to make money.) And if they cut it farther, it would go so low that I wouldn't be able to pay enough to make it worthwhile for anybody. So I said no thanks. Currently I am only running two offers from this company, and I might try to find those offers on another network and stop using this one altogether.

So why am I so concerned about this? Well, everything pretty much works on either a fixed rate, or a rate that only goes up. Sometimes (and I doubt this will ever happen to CashDuck!) if you get a high enough volume of signups for a particular offer, your rate goes up and you get more per signup. Never have I seen an instance where the more offers you brought in, the less you made. What kind of incentive would that be? So I have to wonder how it is that they decided they couldn't afford the rate they had originally quoted me. My guess is that these offers weren't supposed to be given to sites who pay users to fill them out (advertisers give us lower rates than non-paid sites) and when the company found out that they were getting paid traffic, they forced them to lower the rate.

So I don't really know what happened, but this is the sort of stuff that sometimes goes on behind the scenes!

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